Nicole Donegan is a member of the AMSRS and commits to the AMSRS Code of Behaviour, adhering to the following key principles:
- Respondents' co-operation in a market research project is entirely voluntary at all stages; they will not be misled when being asked for their co-operation.
- When we collect personal details and information we always explain why we need the information.
- Personal details held are never revealed or given to a third party (including the client who commissioned the work) without the explicit consent of the individual. In addition, they are never used for any non-research purpose or sold to a third party.
- Our computer files and archives cannot be accessed by any third party. Only staff who are directly involved in a particular research project have access to personal information relevant to that project.
- All personal information collected is done so for the purpose of checking the validity of data or to enable a prize draw to be conducted.
- Nobody shall be adversely affected or harmed as a direct result of participating in a market research study.